Blog‎ > ‎

What is a Business Model Canvas

posted 6 May 2013, 14:26 by Manish Abraham   [ updated 6 May 2013, 14:45 ]
banner

The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones. Leading global companies like GE, P&G, and Nestlé use the canvas to manage strategy or create new growth engines, while start-ups use it in their search for the right business model. The  main objective of the canvas is to help companies move beyond product-centric thinking and towards business model thinking.

This canvas helps you to have a look at all the nine building blocks of your business on one page:


Business model canvas


This video would be giving you a better picture of this canvas :

The teams in University of Applied Sciences Upper Austria made a few Business models based on Innovation management, they even discussed different things which needs to be kept in mind while starting up a new company.
To view the pictures click on the link